2021 Message From The Global CEO, H.E. Fares Ghattas
Is 2020 a year to forget or to remember?
I am sure we all agree that this is the strangest year we all have ever encountered but was it a year of changes in how we work, learn and interact as social distancing guidelines have led to a more virtual existence, both personally and professionally.
We all now understand that something out there can change the course of humanity and life as it was not a war, not an earthquake, not politics, but something invisible for the human eye.
At the same time, there is good news as far as our health is concerned. From lifestyle changes to better eating habits, people are using this time to get healthier in many areas.
These lessons are deeply personal and differ in each household. Still, they speak of an experience shared worldwide.
My best wishes go to all luxury brands who have taken action and planning for the recovery to shape the future of our industry.
My last wish for the new year is hoping that this pandemic will help us to build up to something more meaningful for us, for our families, for our countries, and for everyone around us.
Have a fantastic 2021 with new beginnings.
Fares Ghattas, TLN International Global CEO
2020 Message From The Global CEO, H.E. Fares Ghattas
The Luxury Network® existed to promote the benefits of enjoying a luxurious lifestyle through our exclusive membership club. But over the years, we have also committed to reaching an objective: to help protect the sovereignty of luxury itself.
Today, we are more inspired to reach a wider market globally. To best serve the luxury consumers, we’re bringing the best of The Luxury Network to respond to some of the most pressing challenges of our time.
The Luxury Network’s purpose is to unite the luxury world through unique partnerships and affinity marketing. These are more than aspirations – they are foundational priorities that shape decisions across every aspect of our business.
This is the power of networking. I believe in networking’s capacity to transform luxury brands and lives. And at a time when our society is facing an inevitable crisis and when this starts to threaten our very survival, I believe that the power of networking will bring us together and change the luxury industry for the better.
In FY19, we made some incredible progress toward our goals. When we help unleash the power of networking and affinity marketing, we change lives. That’s why our priority in our network is getting our international offices moving. And because a good leader can make all the difference in a luxury member’s experience – we’ve helped our global offices through sales, marketing, branding, and events programming.
One particular focus for us is that we continue to invest in creating safe spaces where our team members can learn, grow, and become the leaders we know they can be, in the luxury field and in life. Across our network worldwide, we’re also investing in creating a skilled, valued, and engaged workforce.
We will continue to strive to bring value to luxury brands by scaling more sustainable solutions that teams across The Luxury Network are tirelessly developing every day. We will continue to innovate for all luxury brands and consumers to help ensure a sustainable affluent lifestyle to HNWI and to challenge existing programs while we drive toward a more progressive future.
I believe that the same qualities that have made The Luxury Network the world’s largest affinity marketing group – our ambition, passion, and determination – are the same qualities that position us for a wider impact in the face of today’s global challenges. This is why I’m so hopeful. Already, I can see the meaningful difference that our international teams are making in the luxury industry – for our people and the world.
“Seize the moment because some opportunities don’t come twice.”
At The Luxury Network, we lead. And as we challenge ourselves to always perform better and think wiser, we have and will always create the #lifegoals everyone is dreaming about.
Fares Ghattas, TLN International Global CEO
The Luxury Network International Achievements For 2019
The Luxury Network International reported that in 2019, its affiliated franchise offices and sales professionals achieved the highest annual sales volume performance in the history of the brand, driven largely by a brand record of over 500 members globally.
The Luxury Network International® brand also reported growth across its global network offices, which encompasses almost 40 countries and regions worldwide. Before the year 2019 ended, the network launched its new offices in Italy, Thailand, Japan, Miami, Greece, Saudi Arabia, and Croatia.